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Cross-border logistics refers to the process of transporting, storing, and delivering goods across international borders to fulfill orders in different countries, involving complex coordination of shipping, customs clearance, compliance with regulations, and inventory management. For Amazon sellers targeting the German market, this entails moving products from suppliers (e.g., China, Turkey, India) to Amazon’s German fulfillment centers (e.g., Bad Hersfeld, Leipzig) or directly to customers, while navigating Germany’s and the EU’s regulatory landscape (e.g., VAT, ICS2, CBAM, REACH). It’s critical for accessing the EU’s €70 billion+ e-commerce market, part of the $1.21 trillion global cross-border B2C sales projected for 2025.
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