What are pros and cons of Amazon FBA?

Pros of Amazon FBA:

1. Convenience: FBA handles storage, shipping, and customer service for sellers, freeing up time and resources for them to focus on other aspects of their business.
2. Prime Shipping: Products fulfilled by Amazon are eligible for Amazon Prime shipping, which can increase visibility and sales.
3. Increased Visibility: FBA products are often given preference in search results and can appear higher in product searches.
4. Customer Trust: Amazon is a well-known and trusted brand, and customers are more likely to purchase products fulfilled by Amazon due to its reputation for reliability and customer service.

Cons of Amazon FBA:

1. Fees: Amazon FBA has fees for storage, picking, packing, and shipping that can add up and increase the cost of goods sold.
2. Limited Control: FBA limits the ability of sellers to customize the shipping and customer service experience.
3. Competition: FBA has become a popular option for sellers, and increased competition can make it more difficult to stand out in a crowded marketplace.
4. Inventory Management: FBA can make it more difficult for sellers to manage their inventory levels, as they are relying on Amazon's systems and processes.

Sellers should carefully weigh the pros and cons of Amazon FBA before deciding if it is the right fulfillment option for their business.