What is Amazon conversion rate?

Amazon conversion rate refers to the percentage of visitors to an Amazon product listing who actually make a purchase. It is calculated as the number of sales divided by the number of unique visitors to a product listing. A high conversion rate means that a high percentage of visitors are making a purchase, which is a good indicator of the effectiveness of a product listing and the overall customer experience.

Optimizing the conversion rate on Amazon is important for sellers, as it can impact their sales and revenue. By making changes to product listings, pricing, advertising, customer service, and other factors, sellers can improve their conversion rate and drive more sales on Amazon.