What is Amazon FBM (Fulfillment by Merchant)?

Fulfillment by Merchant (FBM) is a fulfillment option offered by Amazon that allows sellers to handle the storage, packaging, and shipping of their own products. When a customer places an order for a product that is fulfilled by the merchant, the seller is responsible for shipping the product directly to the customer.

With FBM, sellers have more control over the shipping process and can choose their own shipping carrier and method, which can be beneficial if they have a specific carrier they prefer or if they want to offer multiple shipping options to customers.

Sellers also have the flexibility to manage their own inventory levels and can choose to store their products in their own warehouse or a third-party warehouse.

However, FBM has some downsides as well. Sellers have to handle the shipping and handling process on their own which can be time-consuming and complex. And also, sellers are responsible for customer service and returns, which can be challenging to manage, especially for sellers with a high volume of sales.

When compared to Fulfillment by Amazon (FBA), FBM can be more cost-effective for sellers with lower sales volume or for those who have the resources to handle their own fulfillment.