Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third-party supplier, who ships it directly to the customer. The store never handles the product itself.
This method of retail allows businesses to offer a wider range of products without having to invest in inventory, and eliminates the need for storage space and the associated costs. Dropshipping also provides greater flexibility for businesses to test new products or adjust their offerings without the risk of holding unsold inventory.
However, dropshipping also has its disadvantages, such as limited control over the shipping process, the potential for longer shipping times, and the potential for increased shipping costs. Additionally, since the store is not physically handling the product, the ability to provide a high level of customer service may be impacted.