Amazon communication guidelines for FBA sellers

Amazon has strict guidelines for communication between FBA sellers and customers. These guidelines are in place to ensure a positive customer experience and to protect the reputation of the Amazon marketplace. Some key communication guidelines for FBA sellers include:

1. Sellers are not allowed to share their contact information (e.g. email address, phone number) with customers or ask for customers' contact information. All communication must take place through the Amazon platform.
2. Sellers are not allowed to ask customers for positive reviews or feedback, or offer incentives in exchange for positive reviews or feedback.
3. Sellers are not allowed to communicate with customers in a way that is false, misleading, or deceptive. This includes making false or misleading claims about a product or service, or using language that is intended to deceive or mislead customers.
4. Sellers are not allowed to use profanity or offensive language in communications with customers.
5. Sellers must respond to customer inquiries and complaints in a timely and professional manner, and must take appropriate action to resolve any issues that may arise.

Violation of these guidelines can result in disciplinary action, including suspension or termination of a seller's account. It is important for FBA sellers to familiarize themselves with these guidelines and to ensure that all communication with customers is in compliance with them.