What are pros and cons of Amazon FBM?

Pros of Amazon FBM (Fulfillment by Merchant):

1. Cost Savings: FBM eliminates the need to pay storage and handling fees to Amazon, which can result in lower overall costs for the seller.
2. Customization: FBM gives sellers more control over the shipping and customer service experience, allowing them to customize the process to better meet their needs and the needs of their customers.
3. Inventory Management: FBM gives sellers direct control over their inventory levels, allowing them to manage their stock more effectively.
4. Branding: FBM allows sellers to build their own brand and create a unique customer experience, which can increase customer loyalty and repeat purchases.

Cons of Amazon FBM:

1. Shipping Costs: Sellers are responsible for shipping costs, which can add up and increase the cost of goods sold.
2. Time-Consuming: FBM requires sellers to handle storage, shipping, and customer service themselves, which can be time-consuming and require additional resources.
3. Limited Visibility: FBM products may not appear as prominently in Amazon's search results, reducing visibility and potentially impacting sales.
4. Customer Service: Sellers are responsible for customer service and must be able to handle customer inquiries and issues in a timely and professional manner.

Sellers should carefully weigh the pros and cons of Amazon FBM before deciding if it is the right fulfillment option for their business.