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To provide an A-to-Z e-commerce logistics solution that would complete Amazon fulfillment network in the European Union.
FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) are two different fulfillment options available to sellers on Amazon.
- FBA: With FBA, Amazon stores, picks, packs, and ships the seller's products on their behalf. This means that Amazon is responsible for handling customer service, returns, and the actual fulfillment process. FBA also offers Prime shipping, which can be a significant advantage for customers.
- FBM: With FBM, the seller stores and ships their own products to customers. This means that the seller is responsible for handling customer service, returns, and shipping. FBM is often used by smaller sellers or those who want more control over the fulfillment process.
Sellers can choose between FBA and FBM depending on their needs and goals. FBA is often preferred for its convenience, Prime shipping, and customer service, while FBM offers more control and customization. Both options have their pros and cons, and sellers should weigh these carefully before making a decision.